Week 11 Comments

http://socialmediamilieu.blogspot.com/

http://clcsit155.blogspot.com/

http://eduardorandom.blogspot.com/

Week 11-Online Advertising

Online Ads, while as a consumer they get annoying, but as someone who wants to start a business I am looking for the best way to reach my target market without driving them away with annoying pop ups. One thing I do not like about the internet is the ability for anybody to put Ads out there that contain useless information and sometimes even viruses.

For my company I do believe that FaceBook can help me get to my target market in a few different ways. I want to utilize FaceBook Ads as the majority of my advertising because most of my family is on FaceBook and so are my friends; when someone likes my page or views my Ad, so will all their friends (or that is what I hope will happen). As a young member of society, I want to create a fun advertisement and draw people in rather than have people scrolling down exiting out of my hard work. FaceBook does cost, and it costs a lot. I would rather start out small so I do not have to put a lot of money into it AT FIRST. I will start out small by giving myself a small budget and seeing how well FaceBook works at reaching my target market.

By starting out small, I mean starting out on a $10 a day budget in hopes that it will get me the estimated 64 likes. 64 likes a day will take this small business a far way.

I tried playing around with the words in this Ad but for some reason it kept taking me back to the page where I am forced to enter my credit card. This still gives everyone an idea of what I want to do with my company. I do not want to limit my target market to a specific group of people, because everyone loves food.

Email Marketing

I think it would be efficient for my business to send out newsletters monthly because it will leave my customers looking for more and waiting for the next best thing. In these, I would like to include coupons, simply 5-minute recipes  and much more. Each newsletter would have a theme that I will stick in hopes of keeping my customer interested in my company. For example, one month would be party appetizers and I can use specific celebratory instances (superbowl, thanksgiving... and more) to go along with. I want my newsletters to be fun! I would love to include certain food facts or inside secrets on how to pick certain fruits, vegetables, how to wash the food efficiently and more.

Categories to reach my audience

What categories would I include to reach my audience?

Since my audience is universal, because everyone likes food no matter what kind of food it is, I am hoping to include a wide variety of categories to peak the interest of each person who visits my site. I would create a category for each kind of food- such as Italian, Mexican, French, etc .. then I would also have a category for low carb foods, vegetarian, or vegan foods. In doing this, I will reach all the people that love different kind of food, and even the people who only eat a specific kind of food.

People who's blog I commented on:

http://socialmediamilieu.blogspot.com/

http://melaniessocialmediajourney.blogspot.com/

http://robanic.blogspot.com/

Twitter- week 8

After I made my twitter account for Mama Brown's Kitchen, I needed some followers that would find interest in my food and what I have to say. In order to do so, I went to the search bar and at first I typed in 'food', with this up popped Food Network-exactly what I was looking for! Food Network is a show I watch all the time, and it is connected with many chefs and people who love cooking or simply love food. Next, I tried typing in the term 'kitchen' and once again I came up with a plethora of people to follow who enjoy being in the kitchen. The terms I used worked right off the bat because they were very specific, and I knew exactly what I was looking for.

Target Market

For Mama Brown's Kitchen, I see my target market being people who have any sort of interest in food...or even people who love to eat! I want to have a variety of people visiting my sites so I would include in my menu a variety of things to cook. For example, meals that only take 30 minutes to cook, meals with minimal ingredients to cut down the price of day-to-day meals, low fat meals, low carb meals, vegetarian meals, and many more. Food is universal, no matter what part of the country you are in or even what kind of food you like there is always something there to interest you. I hope to bring this same sort of idea to Mama Brown's Kitchen.

Week 5 Facebook Components

Facebook Insights are metrics that allow you to determine how popular your page is among demographics.

Reach is the total number of people who have seen your page in the first 28 days-this is counted when a post is made and shown in the news feed.

Engaged Users are the number of people who have interacted to some extent with the page. Data shows action within a 28 day period.

Talk about this shows up on your Facebook page and keeps track of how many people are talking about your page-this includes likes, shares, and comments.

Virality is the number of people who are sharing your page with all their friends-people who have created a post about your page.

Facebook insights are important because they provide a specific idea of how well your business is doing consumer wise. It shows how many people are interacting and how many people are liking what you have to say. In looking at the Reach numbers, a business can see if they are engaging enough users and if the users are remaining loyal to interaction. Facebook helps businesses gauge the amount of success they are having with their page and in turn can help them make corrections or keep up the work they are putting into their social media site.

Blogging for business

When blogging for Mama Brown's Kitchen, I think personality will make the reader want to come back for more. While I want my blogs to be informative and engaging, I also want my readers to have fun reading them. Writing about specific recipes and secrets that my mom has shared with me is something that I think would involve some personality. However, when I make posts discussing consumer feedback or responding to people who have tried making the recipes I want it to be strictly business-like.

When I am reading other peoples' blogs, I am looking for something that tells me who they are. I am sure I am not the only one who does this either; so in considering this I believe most of my posts will involve my personality. When I post recipes I will try to refrain from adding in the extra mile.