Google Analytics

One of the first thing that caught my eye was the visitors overview: where you can see returning visitors and new visitors. This would give me an idea of how well I am bringing people to my site, how many new people are here and how well I am doing bringing new people in. Another tool I saw was the In Page Analysis, which shows and assesses how visitors are interacting with my page. I think this would be useful because I can tune what is on my page based on what people are visiting. One last thing on google analytics is the Visitors flow, which allows me to see the path customers take when visiting my site. Are they skipping all the marketing and going straight to recipes or are they spending the time looking at what all I have to offer? This will help me know if my marketing strategies are working or if people are merely overlooking them.